When I started at Sun Bum as the Graphic Designer, a lot of the cool stuff that you see on the shelf today had already been designed. I was hired to support the Creative Director in the creation of marketing, and point of purchase materials. I went on to develop marketing, web, social media, and email newsletter content. I supported the sales staff with design and graphics requests, and developed a style guide used across the company. I was lucky to be a part of the company in its early years, and was able to be a part of a lot of what was going on at the time. I learned a ton from the Creative Director and President of the company and this influences how I approach brand strategy and design today.