After over a decade working in high-end salons, Katie wanted to create a salon space focused on community, and comfort. Her hair studio is a one-woman operation, and it was important to her that potential clients know this before they walk into her door. It's what sets her apart. The website is a reflection of Katie’s outgoing personality, using bright colors, straight-forward, funny headlines, and photography showing her personality and the studio space. I wrote the web copy after interviewing her about how and why she does business. Her personality is front and center on the website. If someone doesn't know her, the website is there to help them get to know her real quick. For repeat clients, the "Book Now" button is easy to find, and repeated throughout all pages, making it quick and easy to book their next appointment.