Ben came to me because he was starting a new business. He is a business consultant with 15 years of experience helping businesses run more efficiently and effectively. We started by working through a brand positioning statement to figure out the best way to differentiate what he does, and figure out who his customers really are. The name Growth Distilled gets to the core of why why he loves his job: He enjoys evaluating large amounts of information, getting to the core of the business, and. finding its challenges and opportunities. He then develops processes to help those businesses grow. The identity design incorporates a minimal interpretation of a condenser, which is the last part of the distillation process when making delicious whiskey (or other less delicious liquors). A minimal symbol which represents how Ben helps his clients distill large amounts of information.