I am a designer with a focus on building and managing brands.

While working for the sun care brand Sun Bum for four years I saw first hand the impact a brand can have on people and the relationships that can be cultivated when a strong brand strategy is in place. It's what connects every part of the design process; from a business card to product packaging and everything in between.

I apply that past experience and knowledge to the work I do for my clients, and as a teacher. I encourage my students to look at themselves not only as designers but as entrepreneurs who have the ability to design an experience, creating brands that extend beyond just a pretty logo and make an emotional impact.